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Customer Service Blog


Sarah Wetzel

Social Media Project Manager Sarah works from our Buenos Aires office, with a wealth of knowledge on how to make the customer experience shine on social media. When she's not busy tweeting or reading up on Facebook's latest algorithm changes, she's working with our clients to create a seamless flow of information from the customer to the product developers themselves through effortless customer experience. She enjoys long walks in the park with her fur child and coffee.

Recent Posts

Why You Should Be Responding to Negative Reviews

Aug 07, 2017

Why should your company be responding to negative reviews? Because if you're not, you're losing an average of 70 percent of your potential customers after four or more negative reviews. 

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7 Extra Benefits of Social Media Outsourcing

Jun 02, 2017

An in-house social media support team is a nice-to-have element that many companies try to afford. For some, it just doesn't make sense. If your company isn't quite large enough to afford this, or...

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4 Reasons Why Outsourcing Social Media is Right for Your Company

May 31, 2017

Outsourcing. You wouldn't be the only one to say this word with a bit of fear. Its previously negative perception has dramatically improved in our now technology-driven, cost-efficient, and...

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Infographic: 2017 Demographics of Social Media Users

May 29, 2017

The average internet user has 5.54 social media profiles, and is actively engaging on 2.84 of those sites. (Source)

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How to Decide if Social Media Support is Right for Your Company

May 26, 2017

Newsflash: Social Media support is nothing new. More than 58 percent of businesses use social media as part of their customer care programs, so it's no longer considered an emerging channel as it was...

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4 Reasons Why Social Customer Service is Invaluable to Your Brand

May 24, 2017

You'd probably agree that nearly every product and service should have an excellent customer support infrastructure in place. That infrastructure should guarantee a positive post-sales experience,...

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How to Measure Added Value through Social Customer Service

May 22, 2017

Putting a dollar sign on your social media efforts is easy. - No One Ever

We all know that having social customer service is almost never a bad idea, but how do you prove this? With traditional...

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The Best Things to Happen on Social Media in 2016

Dec 14, 2016

As we close in on 2017, we’ve looked at what’s happened in 2016 on social media. We’ve seen our favorite social media tools bring on cool new features (Instagram’s stories, Live videos, Snapchat...

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C3 '16: Bringing your social media customer service to the next level

Sep 26, 2016

On 20 and 21 September, 5CA had the great pleasure of attending Clarabridge’s C3 event in London for the second year. This year brought a lot of exciting news from Clarabridge, and also a selection...

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